CODE OF ETHICS - PART TWO"-if they aren't doing it, don't make them".
Jeanie Adams-Schmidt, ass. professor/Western Kentucky University
Multimedia is slowly finding it's legs in the post-recession economy and slowly a set of undefined ethics seems to surface. Nevertheless we still need to come to terms with what we're actually dealing with.
As mentioned in an old post on this roll, multimedia is not video, it's not radio, it's not print - it's all that and a lot more. It's open to what the story needs, not a given timeframe within a TV slot for instance.
But here's the catch: is it journalism?
This is where the quagmire is and this is where the waters divide. Talk to Stan Alost at Ohio U's School of Visual Communication and we here at BFC are all out of buisness: "If a journalist holds true to accurate and inclusive reporting, then such issues as (...) music used to create emotion (...) become moot. Conversely (..) the resulting content is entertainment and not journalism".
Well, there goes The Afghan Diaries, Wasteland and almost everything we've done so far. And most longer format documentaries on any platform for that matter. So I have to say Stan: I don't agree!
What I do agree with is the need for accurate, fair and non-biased reporting no matter the platform. Last years POY in Denmark spawned a remarkable debate worldwide when three photographers raw files was called in for 'inspection' by the jury and later on excluded from the competition for not being true to reality.
For our part here at BFC, the codec adapted towards multimedia have so far been more or less based on the same principle than that of the danish POY: "Pictures submitted to POY should be a fair and reliable representation of what happend in front of the camera at the time of exposure". If you extrapolate that to multimedia this means that the subjects given voice should be given a fair and reliable representation within the context of the web doc, you're producing.
I'd call that journalism any day.
Quotes from Jeanie Adams-Schmidt and Stan Alots: Newsphotographer, september 2009